At Acubody, our highly-skilled therapists use London sports massage on athletes both before and after an event. Participating in sports has become more popular in recent years, and athletes are having to continue to push themselves further. What was seen as a great performance perhaps 30 years ago, today is seen as normal. Remember the four-minute mile: until 1954 it seemed impossible to achieve, but after Roger Bannister cracked it more athletes followed very quickly. Today, you are seen as pretty slow if you DON’T run a mile in under four minutes.