Brand names in health and wellness hold great sway; they act as the first point of contact between consumers and a product/service, shaping perception and ultimately shaping decision-making processes. Crafting a brand name that speaks directly to health-minded consumers requires thoughtful consideration of language, messaging, authenticity and evolving consumer segment needs. In this article, we take an in-depth look into wellness through words. We explore its effects on health brand naming with positive language, mindful messaging, authenticity, and generational factors as key considerations. Furthermore, we’ll take a peek into the future, considering upcoming trends and technological influences.
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